How Seafood Stacks up to Other Proteins

APPRAISING
how does seafood stack up to other proteins?

 

This exclusive SeafoodSource consumer report compiles survey results and findings from more than 500 American seafood consumers regarding their grocery-shopping and purchasing habits. The habits of each respondent followed one of six distinct patterns, or personas.

 

Each persona has a varied approach to grocery shopping and therefore responds differently to marketing and merchandising. Seafood professionals can take the findings to make smarter marketing and merchandising decisions.

 

Get your copy now!

 

What to expect from this report:

  • Demographic and geographic attributes of each six seafood-buying personas
  • Weekly consumption and purchasing behavior regarding the frequency consumer enter grocery stores knowing which proteins they’ll buy
  • Persona preferences between seafood and poultry, beef and pork
  • Household perspectives on eating preferences, attitudes on cost, ease of preparation and other factors when deciding the protein on their dinner plates

Get your copy of Appraising Proteins: American Consumer Behavior at the Retail Level - the only major study to compare seafood with other grocery store proteins.

 
  Bring your skills to the next level!

Learn more about the Seafood Marketing Specialist Certificate

https://seafood-source.chargify.com

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